1. Before making a purchasing decision, nearly 90% of consumers read online reviews.
2. Customers are more likely to make a purchase from a company that has received positive feedback.
3. Negative reviews can have a significant impact on a company’s bottom line, with one bad review costing a company up to 30 customers.
4. Online reviews are as trusted by consumers as personal recommendations from friends and family.
5. Before deciding on a business, the average consumer reads at least ten reviews.
6. Positive reviews can boost a company’s search engine visibility, which can lead to more traffic and sales.
7. Consumers are more likely to act after reading a mix of positive and negative reviews as opposed to only positive reviews.
8. Responding to negative reviews can help to lessen their impact while also demonstrating to customers that a company cares about their experiences.
9. The overall rating of a business, as well as the number of reviews it has, are both important factors in consumer decision-making.
10. Companies with many positive reviews are more likely to attract new customers.
11. Reviews are important not only for consumer goods but also for services and B2B industries.
12. If a customer has a negative experience, they are more likely to leave a review.
13. Most customers expect a company to respond to a negative review within seven days.
14. A company’s reaction to negative reviews can be more influential than the negative review itself.
15. The most popular places for customers to leave reviews are review sites like Yelp, TripAdvisor, and Google My Business.
16. Inconsistent business information on review sites can harm a company’s reputation and search visibility.
17. Fake reviews are illegal and can result in severe penalties for businesses that use them.
Positive reviews have a long-term impact because they are available online indefinitely and can drive sales for years.