Certainly, link building is still an efficient method to website search rankings. Google incorporates hyperlinks into its search rank factors to evaluate the relevancy and value of a page. Whenever a website receives a large amount of high-quality, relevant backlinks to it, Google receives signals to visit and crawl the website giving weight to new reliable and informative material, which can improve its position in website ranking.
It is crucial to highlight, though, that link building must be performed as a component of a larger, well-rounded search engine optimization (SEO) plan, instead of the high reliance on the link.
It is quite essential to refrain from practices that are against Google's webmaster standards, like purchasing backlinks or collaborating in link networks.