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How Does SEO Work?

Guide-to-LinkedIn-Profile-SEO-in-2021

Search Engine Optimization

Down to the root, SEO is an online; digital marketing strategy that takes minimal advertising cost for a business to reach customers on the famous Search engine such as users on Google, like you and other internet users.

From Statista 2021, Google has been the highest used Search engine among Bing!, Yahoo and etc. Google’s users have been captured at 85-90% since Jan 2010 for over a decade.

Users who use Google have faith in the search results and answers. The majority of netizens gladly absorb the information and knowledge on the top of the Search Engine Result Page (SERP).

Be it asking a question, shopping, or vacation survey; people prefer to just Google It.

Now, that is where SEO comes in. Ranking your website to the first page is beneficial, let alone being the Top of the first page results!
(Imagine the traffic and exposure you will get from thousands of potential buyers online.) 

So, how does SEO work for any businesses? Let us break it down.

Table Of Content:

Fundamental of SEO Process:

SEO requires effort from most of the organization’s divisions; the sales and marketing, content knowledge team.

Most SEO work focuses on analyzing industry competitors (breaking down the content produced by the leading competitors).

A different part would be the ranking behaviors of different search engines, which may change over time since Google is not the only Search engine but the most preferred one. Still, the general principle is to build quality content on the websites and webpages. More external referral links with better user reactions will position you on a high rank on SERP.

The SEO process includes six general phases: Business research, competitor analysis, SEO and website health assessment, and keyword searching.

After the keyword research and determining the most effective way to tackle; The SEO team will do the planning and strategy, deciding content types, link building towards the website, managing social media presence, and the massive technical work.

a. Implementation – SEO optimization works on a website’s page entirely. (The part that will take 3-6 months for optimal result, and once hitting the rank, consistent works are required based on your industry keyword competition)
b. Monitoring – Process of tracking web crawler AKA the web Spider, traffics, rankings on Search engine, and other indicators for weekly or monthly reports; of which the assessment will be done.
c. Assessment – summarizing the strategy effectiveness and further application on the SEO process to fasten the ranking speed.
d. Maintenance – Scheduled website operation fixes on minor to major issues. Most critical are resolved as process go on (e.g., new content that needs optimization according to the strategy such as article, how-to, and etc.)
e. The SEO process target –  All struggling technical work aside, time is the essence of building organic links with search engine result ranking; During this downtime, businesses can improve the SEO score by combining better and ambitious plan; such as paid search ads that you can find on the very top of Search engine result page, labeled as Ad. Very often being treated as a traditional marketing plan.

Quick Revision:

Search Engine Optimization (SEO) is the action of increasing the ranking of a website or webpage on a search engine results page (SERP), that expose the company’s website more to the Search engine users (i.e., on the first page/s), from there, gaining high visitors and deals. While you have heard the dull work with all technical knowledge — it offers lasting advantage on the Internet competition.

Connect with us for Free Consultation on your SEO package.

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