1. Keep it brief and to the point: Ad copy should be concise and direct to the point. Try to limit the headline to 30 characters and the description to 80 characters.

2. Make it relevant: Your ad copy should be relevant to the product or service you’re advertising and the audience you’re attempting to reach.

3. Use action-oriented language: Encourage consumers to act by utilizing action-oriented language, such as “Buy now” or “Get started.”

4. Highlight distinctive selling points: What distinguishes your product or service from others? Emphasize these distinctive selling elements in your ad copy.

5. Use numbers and statistics: Including particular numbers and statistics can increase the persuasiveness and trustworthiness of your advertisement.

6. Test and optimize: Testing and optimising your ad copy on a regular basis will help you improve your campaigns and boost their performance.