1. Use location-specific pages: Make a page for each location you serve and optimise it with location-specific keywords, meta descriptions, and content.
2. Use schema markup: Use schema markup on your website to help search engines understand the location-specific information on your website.
3. Make use of city-specific URLs: Make use of city-specific URLs to assist search engines in understanding the location-specific content on each page.
4. Localize your content: Ensure that the content on each page is relevant to the city you’re targeting.
5. Get listed in local directories: To increase your visibility in each city, get listed in local business directories and citation sites.
6. Obtain backlinks from cities: Request a link back to your city-specific pages from local organisations and businesses in each city.
7. Track your rankings: Use tools like Google Analytics and Google Search Console to track the rankings and traffic for each location-specific page on your website.
8. Avoid duplicate content: Ensure that the content on each location-specific page is distinct from other pages on your website.
9. Keep your website up to date: Keeping your website up to date with fresh, relevant content can help you rank higher in local search results.