1. Improve your Google My Business listing: Make sure your GMB listing is complete, accurate, and up to date. This includes your company name, address, phone number, hours of operation, website, and photos.
2. List your business in local directories: List your business in local directories such as Yelp, Bing Places for Business, and Apple Maps.
3. Encourage customer feedback: Encourage customers to leave positive feedback on your Google My Business listing and other review sites.
4. Maintain NAP consistency: Ensure that your company’s name, address, and phone number (NAP) are consistent across all local listings and on your website.
5. Create location-specific pages: Make a page for each location you serve and optimise it with location-specific keywords, meta descriptions, and content.
6. Use schema markup: Use schema markup to provide additional information about your business and its location to search engines.
7. Get local backlinks: Contact local organisations and businesses and ask for a link to your website.
8. Use location-specific keywords: Use location-specific keywords in your title tags, meta descriptions, and content to optimise your website and location-specific pages.
9. Utilize Google Post: Use Google Posts to highlight promotions, events, and other important information about your company.
10. Update your website on a regular basis: To improve your visibility in local search results, update your website on a regular basis with fresh, relevant content.
11. Track and monitor your rankings: Use tools like Google Analytics and Google Search Console to track your website’s rankings and traffic and make changes to your strategy as needed.
12. Keep up to date on local SEO best practices: Because local SEO is constantly evolving, keep engaged on industry news and best practices to ensure your strategy remains effective.