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SEO Beginner guide to Google Discover Feed

SEO Guide For Google Discover

Google Discover Feed for SEO Beginners

Google Discover has been updated. You as a SEO beginner or expert can apply the following instructions to highlight the impact of two factors.

Google changed its Google Discover feed recommendations to highlight critical components on building the feed with optimal optimization.

Table Of Content:

1. Google Discovery Feed

The Google Discover follow feed function provides algorithm selected material to a mass of Chrome Android users, an important source of feed that is tailored to your usage patterns as a user.

If you are an Android user, you can view something that will pique your interest by swiping from your home screen to the furthest left. Watch how the Google news and feeds push will grab your attention, your preferences and interests are gathered. 

Hence, what you see is not a coincidence, you could be receiving News, Promotions, Tips and Tricks of a sport and skills, etc. This is also why Content Marketing is targeting the rising features to gain their brand and business exposure.

SEO For Google Discover

2. What is the Google Discover Follow?

The Google Discover Follow function is a feature of Google Discover, which offers a technique to collect a regular stream of visitors in addition to Google News and Google Search.

Google’s Discover Follow function works by allowing users to opt-in to get updates on the most recent information on a site of interest.

Participation in Discover Follow becomes plausible thru an optimised RSS or Atom feed.

You can selectively subscribe to a collection of websites if you find them optimised fully to answer your hunger and search intent, depending on how the publisher configures their RSS/Atom feeds.

Following Google Discover users get notified promptly on fresh material via Discover Follow feed, which then turns them into new waves of visitor to engage with optimised websites and blog articles.

Google Discover Guideline (Last Updated on 23 Jan 2023)

To increase the likelihood of your content appearing in Discover, we recommend the following:

  • Use page titles that capture the essence of the content, but in a non-clickbait fashion.
  • Include compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images need to be at least 1200 px wide and enabled by the max-image-preview:large setting or by using AMP. Avoid using a site logo as your image.
  • Avoid tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.
  • Avoid tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.
  • Provide content that’s timely for current interests, tells a story well, or provides unique insights.

To deliver a good user experience, Discover seeks to present content that’s suitable for interest-based feeds, such as articles and videos, as well as filter out content that’s not desired or that might confuse readers. For example, Discover might not recommend job applications, petitions, forms, code repositories, or satirical content without any context.

Guideline Updates for Google Discover

Google changed their Discover Feed rules to highlight the relevance of the feed <title> and <link> components, highlighting that the feed comprises both elements.

If you lack these two components, Google may not be capable of comprehending your contents and displaying it to consumers, which would lower your chance.

Publishers for website using Google Discover Follow feature shall check their RSS or Atom feeds contain the <title> and <link> components correctly.

3. Google Discover Optimization

Companies and Seo experts are well-versed in Google Search optimization. However, many content creators could be uninformed about how to optimise for Google Discover in order to take advantage of increased traffic from Google Discover and the Google Discover Follow function. The Follow Feed function, which is part of Google Discover, if done correctly, can guarantee a website to receive a consistent supply of interested visitors in addition to organic search earnings. This is why you must ensure that your RSS/Atom feeds are appropriately optimised. Next article, we will dive into the factors and areas to look at when optimizing for Google discover.
Technical readers can follow Google’s announcement and learn more of Follow Feature feed guidelines here.

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