Search Engine Optimization, the actions to improve the website’s Quality and Quantity of Traffic from Search Engines: Google, Baidu, Bing, Yahoo, etc. SEO is Essential as it will bring sizable visitors from Search Engine to websites that ranks high on the search engine results page (SERP).

Strategies. An effective SEO plan is ever-changing based on the company’s goal and Search Engine new updates and behavior. Unlike Ads, SEO is Organic ranking, you don’t pay to be the first result to be seen or be found on searches. It includes below but is not limited to: Research and Target Keywords, analyze the competition first-page result, build a better or a different website, add Hook/Engagement call to action, optimize On-page SEO, study and utilize search intent, input valuable content, build Links and density.

One is the opposite of another. Here’s why: Black Hat SEO is unethical, it uses aggressive tactics focuses on abusing the Search Engine rules. Usually for those who seek fast financial return and results; Scam, Gambling, and illegal sites. It stuff irrelevant links, contents, and keywords spam to fool the Search Engine’s spider to gain ranking. White Hat SEO is a long-term reliable way of proper and quality content that will aged and stays in the game for a long game and not being afraid of being Close-down or labeled as a malicious site like Black Hat SEO site. Rules and Policies are adhered to maintain the Website’s Integrity.

Since 2018, Google has announced mobile-first indexing, which means search engines now will determine your website in mobile versions to rank your sites in their results. This move shows extreme reason as more than 50% of global traffic comes from a mobile device rather than a desktop version.

SEO benefits are not immediate achievable result, it is progressive and rewards are compounding in a long-term manner. When you have reaches the first-page result and compare to where you start, you will notice more queries volume and high exposure to potential clients, and volume of your Brand.

The true SEO have 3 main components:

1. Quality of Traffic: You will attract visitors worldwide, but if they’re coming because Google tells them you are a resource for Amazon shopping site when in fact you are simply selling Amazon travel package, that is not quality visitors. The truth is, you want someone who is a genuine customers that wants what you are offering.

2. Quantity of Traffics: With the right quality visitors, you will build more numbers because more visits from Search Engine Results Pages (SERP) will increase your ranking as business develop.

3. Organic results: This is SEO ultimate goal, while Ads will contribute partial amount of many SERPs, Organic traffic on the other hand, is any Traffic you don’t have to pay for.